On Saturday, March 25th, Cîroc
Ultra-Premium Vodka unveiled three brand influencers in spectacular
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fashion to unsuspecting A-listers at the Sky Lounge Restaurant, Lagos.
Best-selling
author and media personality, Toke Makinwa; chart topping
artist/producer, Tekno; and veteran crooner, Banky W were handpicked for
their individual embodiment of CÎROC’s playful luxe attitude and will
join other A list influencers globally to bring the brand’s On Arrival
campaign to life from April 2017.
The unveiling tagged ‘Cîroc
Dejeuner Buffet’ was a defining cultural moment for the tastemakers,
socialites and creative-types in attendance. Hosted by Ace comic Bovi;
guests enjoyed a fabulous assortment of Cîroc Summer cocktails whilst
savouring the lavish selection of brunch favorites from homemade
pastries and French toast to sumptuous deserts.
Speaking at the
unveiling, Joe Nazzal, Head of Reserve said: “We are excited to be
working with three of the most in-demand celebrities today. Cîroc is all
about celebration. It’s the distinctive luxury vodka you celebrate with
when you have ‘made it’. We are excited to toast our influencers’
celebratory moments of arrival.”
Throughout the year, the On
Arrival campaign will curate exclusive moments with the three
influencers for sharing across CÎROC social media platforms, giving fans
access to any of the influencer’s year of exciting ‘arrivals’.
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